Cosentino has partnered with American design magazine Surface, renowned architect David Rockwell and leading design studio 2×4 in the creation of The Diner, a must-see installation at Ventura Centrale during the 2018 Salone del Mobile furniture and design fair. The fully operational pop-up restaurant will immerse visitors in a coast-to-coast journey through the United States, where four distinct environments – the Roadside Diner, East Coast Luncheonette, Midwest Diner, and West Coast Diner – will celebrate the best of American design. Open throughout Milan Design Week, the installation will also be hosting events and performances throughout the week.
“Diners have always been a home away from home for me and a place to observe people coming together. They are inherently optimistic, and have always been a mix of consistency, familiarity, and pioneering design. It has been a thrill to collaborate with Surface and 2×4 on our own version of The Diner. Along with the LAB at Rockwell Group, we handpicked some of our favourite brands to collaborate with us in order to create a unique visual language that expands and extrapolates on the DNA of this American cultural icon,” says David Rockwell, founder and President, Rockwell Group.
Rockwell developed the design concept for The Diner, while creative studio 2×4 created its graphic identity. In addition, some of the world’s most celebrated design brands have contributed to the impressive project, including the leading Spanish surface manufacturer, Cosentino, whose surfaces decorate the space. The 14-meter-long central bar, designed by Rockwell and the LAB at Rockwell Group, features two striking Silestone® by Cosentino quartz designs in Pearl Jasmine and Eternal Marquina. The Roadside Diner features a coffee bar crafted from the Dekton® ultra-compact surface in the colour Orix, a design inspired by eroded cement, while the East Coast Luncheonette, Midwest Diner and West Coast Diner utilise Dekton® Opera surfaces for the booth tables.
“We are honored and privileged to be part of David Rockwell’s immersive eatery project celebrating American design. Silestone® and Dekton® surfaces bring beauty and performance to the bar and table tops of this amazing restaurant project,” says Santiago Alfonso, VP Marketing and Communication for Cosentino Group.